I have always been fond by the idea of showcasing emotions through design and that’s something I have tried to achieve in this experimental film, which is a visual exploration of the nature of joy. This abstract and emotive film is intended to take the viewer on a journey and connect with their own experiences of this complex yet beautiful emotion.

This self initiated final major project for dvc started as an intention to combine everything I’ve gained in this course as a designer, including the confidence to start learning a new software I’ve never used before, and make something special.

I realised I have always been extremely fascinated by the idea of how some artists, designers and creative people in general have the ability to make people feel through their design and I really wanted to do something related to it. So I roughly started with this idea.

I decided to gather more information on this and in an attempt to visualise what joy looks like, I made a survey and asked people. I loved reading everyone’s responses and seeing other people’s perspective of what joy looks like. It was very interesting to see that so many people associated joy with sun, yellow, orange, pink. Sun makes people happy. 

softwares used
After Effects, InDesign, Photoshop, Garage band, ChatGPT

skills used
Motion graphics, Illustration, Story boarding, Music design, Layout design, Conceptual, Visual identity

year created
2023